My name is Cheyanne, a freshman at the University of Pittsburgh- Bradford. This website was created to investigate and determine the Pepsi-Cola Corporation's corporate identity. I will discuss major historical events throughout the history of the company,ethical challenges that corporations face, an analysis of changing target audiences throughout the decades, as well as community involvement.Over the decades Pepsi-Cola has developed a variety of campaigns and targeted many different audiences. This project will focus on two different campaigns: "Live For Now" and "The Choice of a New Generation". I have chosen to research Pepsi not only because I enjoy the company's refreshing diet drink, Diet Pepsi, but because of a personal connection to the company. In my hometown, Saint Mary's, Pennsylvania, there is a distribution and processing Pepsi Factory that supports my local economy. Throughout the research three major themes have surfaced: advertising techniques, target audiences, and the history of the company.Let's begin exploring the Pepsi-Cola Company!