pRINT & ONLINE CITATIONS
Armstrong, G., & Kotler, p. (1997). Marketing: An introduction (4th ed.). Upper Saddle River, NJ: Prentice-Hall, Inc.
Beaulieu, K. (2013, October 16). PepsiCo’s New Marketing Mindset [Web log post]. Retrieved from http:// www.mediapost.com
Bhasin, K. (2013, January 4). Coke vs. Pepsi: The story behind the never ending 'Cola Wars' [Web log post]. Retrieved from http://www.businessinsider.com/coca-cola-vs-pepsi-timeline-2013-1?op=1
Brenkert, G. G. (2008). Marketing ethics. Malden, MA: Blackwell Publishing.
Connoradvsoc. (2013, May 14). Pepsi & Britney Spears: Cool & Sexy Consumption. [Web log post]. Retrieved from http://advsoc2013.wordpress.com/2013/05/14/pepsi-britney-spears-cool-sexy-consumption/
Enrico, R., & Kornbluth, J. (1986, November). The other guy blinked: How Pepsi won the Cola wars. United States, Canada: Bantam Books.
Google Finance. PepsiCo, Inc stock prices: 2014, April 23. 3:23pm EST [Data set]. Retrieved from https://www.google.com/finance?q=NYSE:PEP
Key Light Enterprises, LLC. (2006). James Dean - Hollywood's Rebel. Retrieved from http://www.pictureshowman.com/articles_personalities_dean.cfm
Knight, B. (2014, January 26). Pepsi Corporation [Interview by C.Bailey].
Stoddard, B. (1997). Pepsi-Cola: 100 years. Santa Monica, CA: General Publishing Group.
PepsiCo. (2005). The Pepsi-Cola story. Retrieved from http://www.pepsi.com/PepsiLegacy_Book.pdf
PepsiCo. (2014, February 13). Financial assets report. Retrieved from http://www.pepsico.com/Assets/Download/Q4_2013_FullRelease.pdf
PepsiCo. (n.d). Retrieved from http://www.PepsiCo.com
Pepsi Launches First Global Campaign, "Live For Now". (2012, April 30). PepsiCo. Retrieved from http://www.pepsico.com/PressRelease/Pepsi-Launches-First-Global-Campaign-Live-For-Now04302012.html
Webfluenz. (2012). Campaign analysis on Pepsi live for now. Retrieved from http://www.webfluenz.com/Webfluenz_Research/documents/WebfluenzCampaignAnalysis_Pepsi_LiveForNow.pdf
Beaulieu, K. (2013, October 16). PepsiCo’s New Marketing Mindset [Web log post]. Retrieved from http:// www.mediapost.com
Bhasin, K. (2013, January 4). Coke vs. Pepsi: The story behind the never ending 'Cola Wars' [Web log post]. Retrieved from http://www.businessinsider.com/coca-cola-vs-pepsi-timeline-2013-1?op=1
Brenkert, G. G. (2008). Marketing ethics. Malden, MA: Blackwell Publishing.
Connoradvsoc. (2013, May 14). Pepsi & Britney Spears: Cool & Sexy Consumption. [Web log post]. Retrieved from http://advsoc2013.wordpress.com/2013/05/14/pepsi-britney-spears-cool-sexy-consumption/
Enrico, R., & Kornbluth, J. (1986, November). The other guy blinked: How Pepsi won the Cola wars. United States, Canada: Bantam Books.
Google Finance. PepsiCo, Inc stock prices: 2014, April 23. 3:23pm EST [Data set]. Retrieved from https://www.google.com/finance?q=NYSE:PEP
Key Light Enterprises, LLC. (2006). James Dean - Hollywood's Rebel. Retrieved from http://www.pictureshowman.com/articles_personalities_dean.cfm
Knight, B. (2014, January 26). Pepsi Corporation [Interview by C.Bailey].
Stoddard, B. (1997). Pepsi-Cola: 100 years. Santa Monica, CA: General Publishing Group.
PepsiCo. (2005). The Pepsi-Cola story. Retrieved from http://www.pepsi.com/PepsiLegacy_Book.pdf
PepsiCo. (2014, February 13). Financial assets report. Retrieved from http://www.pepsico.com/Assets/Download/Q4_2013_FullRelease.pdf
PepsiCo. (n.d). Retrieved from http://www.PepsiCo.com
Pepsi Launches First Global Campaign, "Live For Now". (2012, April 30). PepsiCo. Retrieved from http://www.pepsico.com/PressRelease/Pepsi-Launches-First-Global-Campaign-Live-For-Now04302012.html
Webfluenz. (2012). Campaign analysis on Pepsi live for now. Retrieved from http://www.webfluenz.com/Webfluenz_Research/documents/WebfluenzCampaignAnalysis_Pepsi_LiveForNow.pdf
VIDEO CITATIONS
-Britney Spears Pepsi Commercial _
- James Dean Pepsi Commercial 1950_
- Michael Jackson Pepsi Generation Commercial _
- Pepsi Cola “A Nickel Drink” Commercial _
- Pepsi Taste Test Commercial_
- Pepsi The Choice of a New Generation 1985 Commercial _
- James Dean Pepsi Commercial 1950_
- Michael Jackson Pepsi Generation Commercial _
- Pepsi Cola “A Nickel Drink” Commercial _
- Pepsi Taste Test Commercial_
- Pepsi The Choice of a New Generation 1985 Commercial _
Image Citations
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