Health Concerns
What responsibilities does a marketer have concerning the development of food products for the market that takes into account the health effects of its contents, including high levels of sugar, fat, and salt (Brenkert, G.G) ? In today’s world, enormous amounts of pressure have been placed on food industries to create healthier products for their consumers, with a particular focus on children. Discussions between food corporation’s, citizen’s, and the legal system have been ongoing for many years. All of which ask the question what responsibilities does a food and beverage corporation have. Several principles have been developed over time: marketers should create products that will not harm individuals who consume it, marketers should not advertise or promote their products in ways that lead to customers to not pay attention to nutritional and potential harmful effects, and lastly, marketers should offer their consumers choices for products that have lower levels of ingredients that are potentially harmful (Brenkert, G.G).
According to PepsiCo, “It is our responsibility to provide safe products and nutrition information to all consumers.Through this practice, we also protect equity in our brands, trademarks and goodwill (PepsiCo).”
PepsiCo complies with all legally required nutrition labeling. Their policies cover food safety, sanitation, recalls and allergens, and require that all products are coded, labeled, identifiable and traceable. Nutrition labeling is also part of their food safety compliance systems. In addition they have regular management reviews of the procedures and activities regarding our products (PepsiCo).
PepsiCo complies with all legally required nutrition labeling. Their policies cover food safety, sanitation, recalls and allergens, and require that all products are coded, labeled, identifiable and traceable. Nutrition labeling is also part of their food safety compliance systems. In addition they have regular management reviews of the procedures and activities regarding our products (PepsiCo).
PepsiCo has taken several important steps to ensure that are employing responsible advertising practices. They assisted in the founding of the International Food & Beverage Alliance, whose goal is to adopt a worldwide voluntary commitment to advertise to children under the age of 12 only those products that meet specific nutrition criteria. PepsiCo has achieved 100 percent compliance with their U.S. and Canada pledges restricting advertising to children under age 12 (PepsiCo).
It is evident that the Pepsi-Cola Corporation cares about their consumers. The company has gone above and beyond to assure that they are in no way hindering consumer’s health and general well-being. They have chosen to take the lead in this movement and not only make positive changes throughout their own corporation but others as well. All of these actions combined positively speak to the corporations’ identity.