What have we discovered?
Throughout the course of the research for the composition of this website, I have discovered many things about the corporate identity of the Pepsi-Cola Company. First and foremost, the Pepsi-Cola Company has an extremely positive corporate identity. Over the course of the company’s existence, they have made sure to listen to their consumers and provide them with products that they want and will enjoy. From the beginning they have been innovators, grabbing the attention of audiences of all kinds. Even when the company has faced great giants, they have always overcome challenges, ending up a step ahead of where they were. Pepsi-Cola, now PepsiCo, gives back to communities through a library of networks. Donating millions upon millions of dollars from their profits to help improve lives all around the world. In addition, they have captured the art of successful and effective advertising. There is no doubt that the Pepsi-Cola Company will have another successful 100 years!